The Nobels Colloquia event, now in its ninth edition, was born in the year 2000 of an idea of Giovanni Battista Vescovo, President and CEO of Promostudio International Consultants, and of the Nobel Laureate Franco Modigliani, at the time President of the ISEO Institute; the aim was to create a forum and an opportunity for big names of the international industrial and academical worlds to meet, together with Nobel Laureates and world reknown economists.
The event concept was drawn from an Edgar Morin's thought: Challenging Ideas for a Common Destiny.
Over the two working days of the event, some of the best scholars in economics meet up and debate over themes of the present time, setting the foundation for a macro as well as a micro economic analysis on which new solutions to the main questions posed by markets globalization, by the ever more finance driven economies, by crises that sweep both the Western world and the Far East can be built.
Since 2002, such an open forum has been coupled with an executive education session of an European wide level, which tries to build a bridge between those main subject matters pertaining to management and those pertaining to economics.
The very same aim is at the base of the creation - still in 2002 - of the Prize for Leadership on Business and Economic Thinking, which is awarded during the event, so as to underscore the importance of the mutual recognition as well as dialogue between the two worlds of economics and management.
The Prize gets awarded by a jury made of the organizers as well as the promoters of the event, which can also count on the advice of former winners.
Winners of previous editions have been:
Some of the Nobel Laureates in Economics who joined the event during past editions are Maurke Allais, Milton Friedman, Lawrance Klein, James J. Heckman, Daniel McFadden, Robert Merton, James Mirrlees, Franco Modigliani, Robert Mundell, Myron Scholes, Robert Solow, Joseph Stiglitz, Robert Fogel, Reinhard Selten, John Nash, Michael Spence, Betty Williams, Gary Becker, Edward Prescott e Amartya Sen.
- 2002 - Richard Normann
- 2003 - Edward de Bono
- 2004 - Robert Kaplan
- 2005 - C. K. Prahalad
- 2006 - Philip Kotler
- 2007 - Jonas Ridderstrale
- 2008 - W. Chan Kim
Further, some of the world reknown economists who took part in our previous editions are Alberto Alesina, Allen Sinai and Robert Wescott, as well as management gurus such as Edward de Bono, Michael J. Spendolini and Renato Tagiuri.
In the 2007 and 2008 edition, the 2007 Nobel Laureate Eric Maskin also joined the event.





